But with the help of its public, they can now. A local newspaper, a city newspaper could never have afforded to cover all the towns and neighborhoods in the market. The idea of a network, I think, is the way that journalism and media can in fact expand. But a site could come along and say, “Oh I like that post, let me take that post from you.” Or, “Let me sell your ads because you’re okay.” Or, “Let’s promote each other, some different relationship.' The new media model, I think, is more of a network where I have my own blog, I don’t necessarily want to sell it to anybody. I’m in a market to bring people into me and then I’m going to show you ads and then I’m going to wave goodbye.” And that’s where Yahoo and so on have gone.

The old media model says, “I own or control or syndicate this content. If you look at the old media model exemplified by any publishing company or media company, or for that matter Yahoo. Not the idea that everything that is produced has to be owned by one conglomerate, but instead there’s a network loosely joined. One that I think will dominate is networks.

Jeff Jarvis: I think we’ll see tons of different business models for media in the future. Jarvis will chair a keynote speech by Melissa Bell at ISOJ 2017 (April 22 at 1:45 p.m.Question: What does the media company of the future look like? Prior to that, Jeff was creator and founding editor of Entertainment Weekly Sunday editor and associate publisher of the New York Daily News TV critic for TV Guide and People a columnist on the San Francisco Examiner and assistant city editor and reporter for the Chicago Tribune. Until 2005, he was president and creative director of, the online arm of Advance Publications. He advises media companies, startups, and foundations and is a public speaker. He is professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. He blogs about media and news at and cohosts the podcast This Week in Google. Jeff Jarvis Professor and Director of Tow-Knight Center for Entrepreneurial Journalism, CUNY Twitter: Jarvis is the author of Geeks Bearing Gifts: Imagining New Futures for News (CUNY Journalism Press, 2014), Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live (Simon & Schuster, 2011), What Would Google Do? (HarperCollins 2009), and the Kindle Single Gutenberg the Geek.

Jeff jarvis